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Selling With Stories
Welcome to the story!
Who I am and the power of stories (5:23)
Why stories are your best friends (6:28)
Why Sell When You Can Tell a Story Instead?
Nobody likes being sold at (5:31)
Stories bring everything to life (8:20)
Stories Demand Attention And Are Remembered
It’s almost impossible to resist a good story (8:46)
We remember good stories (9:24)
Stories Build Trust And Are Widely Shared
Hear their story and love them (9:13)
Good stories are incredibly shareable (9:04)
Built-in Stories, and Building Stories
Some companies have stories built in (7:17)
Rewrite a boring story and win (8:34)
Every company needs a story (4:06)
The Elements of a Good Story
The power of Origin Stories (7:15)
What is the “Hero’s Journey”? (5:10)
Other types of stories (8:33)
For clients and companies without stories (5:43)
Where and How to Use Stories
Use stories everywhere online (13:57)
Tips on crafting and sharing your story (18:27)
The Storyteller’s Toolbox
Become a story collector, and more (6:41)
Wrapping It Up
Everyone loves stories (9:33)
Use stories to pitch your own services as a writer (7:01)
Some companies have stories built in
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